Dior's foray into the world of gemstone-inspired cosmetics has consistently captivated beauty enthusiasts. The "Precious Rocks" collection, launched during the 2017 holiday season, stands as a testament to this enduring fascination. This article delves deep into the heart of this collection, focusing specifically on the ruby shades – the rich, deep Grenat and the sparkling Cranberry red – while also exploring the wider context of the Precious Rocks theme and its impact on Dior's makeup offerings.
Precious Rocks: The Film
Before diving into the specific products, it's crucial to understand the overarching narrative behind the Precious Rocks collection. Dior didn't simply slap some gemstone names onto existing shades; instead, they crafted a cohesive visual and thematic experience. A short film, likely released alongside the collection's launch, likely served as the cornerstone of this narrative. While the exact content of this film may be difficult to access now, we can infer its likely message: a celebration of opulence, luxury, and the captivating allure of precious stones. The film probably showcased models adorned in shimmering makeup, reflecting the intense colors and luminosity of rubies, emeralds, and amethysts. This visual storytelling enhanced the collection's desirability, positioning it not merely as makeup, but as a luxurious experience. The film’s aesthetic likely mirrored the overall opulent and festive atmosphere of the holiday season, associating the products with feelings of joy, celebration, and indulgence.
Review & Swatches: Dior Precious Rocks Christmas
The online beauty community erupted with excitement upon the release of the Precious Rocks collection. Countless reviews and swatches flooded websites and social media platforms. These reviews consistently highlighted the exceptional quality of the products, praising their pigmentation, texture, and longevity. The ruby shades, Grenat and Cranberry, were particular standouts. Grenat, described as a "deep cherry red," offered intense color payoff with a smooth, creamy application. Swatches showcased its rich, almost velvety texture, making it ideal for creating both subtle and dramatic looks. Cranberry, the "sparkly cranberry red," added a touch of festive shimmer without being overly glittery. Its unique sparkle, often described as finely milled, gave the shade a luxurious, almost jewel-like quality. The combination of Grenat and Cranberry allowed for a versatile range of looks, from classic, sophisticated red lips to more playful, shimmery holiday styles. Many reviewers noted the ease of application and the comfortable wearability of these shades throughout the day.
Dior Holiday 2017; Dior Festive Collection 2017: Precious Rocks
The Precious Rocks collection wasn't just a fleeting trend; it was strategically positioned as Dior's flagship holiday collection for 2017. This strategic placement emphasized the collection's luxury and desirability, associating it with the gifting and celebration associated with the holiday season. The marketing campaign likely capitalized on this association, showcasing the products in opulent settings and highlighting their suitability as gifts. The overall aesthetic of the campaign, from the packaging to the promotional imagery, reinforced the gemstone theme, creating a cohesive and memorable brand experience. This strategic positioning undoubtedly contributed to the collection's success, making it a highly sought-after item for beauty enthusiasts and gift-givers alike.
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